Monday, October 1, 2007
Million? Not a problem!
To earn one million? Not a problem! One popular method consists in receiving dollar from each of one million people. Or on a penny from hundred millions. It is the "Chinese" strategy. It practically never works. It almost never works because to reach such quantity of people is too a challenge. It too risky and the expensive. Not important, on what you hope - for dollar or on a penny. The price not a problem, difficulty - in distribution of idea. To receive one thousand dollars from each of thousand people, or even on $10000 from hundred organizations much easier. You can be focused on a small number of people, on group which densely communicates inside of itself. You should step through a smaller obstacle to reach that level of recommendations and influence which will make the subsequent sales much easier. And you will understand much earlier, whether correctly all of you do or not. As you receive more from one sale, you can waste time to find out what strategy of sales rather successful and to correct the offer earlier. The irony consists that the set of products and services which have reached greater weights of people, actually have also a significant share of profit (Windows, for example, or a cup of coffee Starbucks). They have received the best from both strategy, because all over again were focused on winning small community through which enter wider market.
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